Wayfinding Design and Strategy

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Wayfinding isn’t decoration. It’s the backbone of how people move through terminals, secure zones, and transit hubs. Done poorly, it creates bottlenecks, confusion, and risk. Done right, it improves flow, reduces stress, and enhances safety. 

Our approach

• Strategy built around how people actually move
• Hierarchy of information, not clutter
• Passenger behaviour and sightline analysis
• Integration with operations and safety requirements

Whether you're upgrading an existing system or designing from scratch, we make sure your wayfinding works operationally — not just visually.

We specialise in end‑to‑end wayfinding design, from early-stage audits and problem identification through to fully developed, CAD‑ready design packages. Our work bridges the gap between strategy and delivery, ensuring that what is designed can be built, installed, and maintained in live operational environments.

Our approach combines passenger behaviour, operational reality, and design clarity to create systems that genuinely work — not just look good on paper.

• Wayfinding audits & problem-finding
  Independent reviews of existing environments to identify confusion points, inconsistent messaging, operational conflicts, and passenger stress areas.
• Wayfinding strategy & information hierarchy
  Development of clear, logical information structures — deciding what information appears where, for whom, and at what moment in the journey.
• Passenger flow & decision-point analysis
  Mapping passenger movement from curb to gate (and vice versa), including landside, airside, security, arrivals, and interchange zones.
• Wayfinding system design
  Creation of complete wayfinding schemes including naming conventions, sign families, message schedules, and location logic.
• Graphic design & visual language
  Development of clear, legible graphic systems aligned with brand, accessibility standards, and operational constraints.
• CAD-ready design & technical packages
  Production of detailed, implementable design information suitable for procurement, manufacture, and installation.

We have over 20 years’ experience delivering wayfinding solutions across major international airports in the UK, Europe, and the Middle East. Our team understands the realities of live terminals — security constraints, passenger peaks, airline operations, and regulatory compliance — and designs systems that work within those pressures.

While airports are a core specialism, our wayfinding expertise also extends to:

• Transport hubs and interchanges
• Large public venues and campuses
• Complex, multi‑building environments

Unlike purely conceptual design consultancies, KeyMT brings a delivery‑led mindset to wayfinding design. Our UK‑based multidisciplinary team — including wayfinding strategists, graphic designers, CAD technicians, and installation specialists — ensures that designs are practical, buildable, and robust.

Whether engaged as a stand‑alone wayfinding consultant or as part of a wider project team, we add clarity, structure, and confidence to complex navigation challenges.

We can support clients and partners on:

• Stand‑alone wayfinding consultancy commissions
• Early-stage audits and feasibility studies
• Design team support and peer review
• Full wayfinding strategy and design packages

If you’re planning a new environment, refurbishing an existing one, or trying to resolve ongoing wayfinding issues, KeyMT provides clear, experienced, and practical wayfinding expertise.